If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner?

Coming up with what to say is the hardest part whenever you’re creating something. Banner ads are no exception. Don’t let size mislead you. Though small, that 728×90, 160×600 or 300×250 banner ad holds one of the keys to your online advertising campaign’s success.

It would be great if you had a copywriter on call 24/7 so he or she would come up and lend a hand whenever you need help. But, as we all know it, the 1-800-COPYWRITER-NEEDED still needs to be invented.

One of the most important elements in the banner ad is the value proposition

what you’re offering your customers and the words you’re using to “dress” up your offer. A good value proposition attracts your users’ attention, it gives people an incentive to click and it gets them on the path to conversion.

Still – don’t despair. You don’t need to be a professional copywriter to craft the copy for a banner ad that converts well. And we’re going to show you how. We built a framework using 4 steps to help you make your banner and identify the most important elements for the value proposition in your banner ad copy.

Take a few moments, answer the questions and combine them carefully. Look for a quiet place, the best ideas come when you have the time and the space to focus on them. You’ll be amazed at the results.